[CALIBK12] Fw: [calix] Today Show Segment: Use national story to raise awareness of library value

Sat Jun 13 08:11:30 PDT 2009

FYI:
Check out and share this excellent Today Show news segment on how public libraries are lending a hand in these bad economic times.  ALA provided the content.  See also the ALA information page on how public libraries help job seekers, teach technology, provide access to Internet. [http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues%20brief-jobs.pdf]  -- 

When you share this, you can then explain the role and importance of strong school libraries, how this is where students are taught to use library and other online resources, etc.

Best wishes. 

- Jackie Siminitus, project manager 
CSLA2team at yahoo.com    http://SchoolLibraryLearning2.blogspot.com  

--- On Fri, 6/12/09, Bray, Ira <ibray at library.ca.gov> wrote:

From: Bray, Ira <ibray at library.ca.gov>
Subject: [calix] Today Show Segment: Use national story to raise awareness of library value
To: calix at listproc.sjsu.edu
Date: Friday, June 12, 2009, 3:28 PM

A follow-up to Suzanne's post from ALA:

Ira Bray
CA State Library

From: Denise Davis [mailto:dmdavis at ala.org]
Sent: Thu 6/11/2009 1:47 PM
To: plrsnet at imls.gov
Subject: Use national story to raise awareness of library value

Please post the following  note to appropriate lists: 

This morning the Today Show ran a segment on the important role libraries play during the recession, using data and resources provided by the ALA and public libraries:

Libraries lend a hand in tough times
http://today.msnbc.msn.com/id/26184891/vp/31237988#31237988

The ALA Public Information Office worked with the Today Show on this segment and has followed up to encourage NBC affiliates to take up the story locally. But you can help extend the reach of this positive story in several ways:

1)      Include the Today Show link on your library Web site

2)      Reach out to your local media this week with your local story (particularly NBC affiliates), complemented by national data from the ALA. Two key data points from the Today Show were: 73% of public libraries report they provide the only free access to the Internet in their communities. This rises to 83 percent for rural libraries: http://tinyurl.com/mupmzd and www.ala.org/plinternetfunding . Also, 68 percent of Americans have a library card: http://tinyurl.com/9ewpcc.

3)      Take advantage of free ALA resources to help tell your story to media, elected officials and funders:
Job-Seeking in U.S. Public Libraries
http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues%20brief-jobs.pdf 
Using data from the Public Library Funding & Technology Access Study, the issues brief discusses the range of library resources available to job seekers and the challenges to maintaining these services. Additional briefing reports are at: http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues_Briefs.cfm. Get a free copy of the PDF by emailing Larra Clark at lclark at ala.org.

Advocating in a Tough Economy Toolkit
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm 
Get tips, tools and messages that work.

Get the word out!

For questions or support around media outreach, please contact Macey Morales, mmorales at ala.org, or Jennifer Petersen, jpetersen at ala.org, in the ALA Public Information Office.
For questions or support around advocacy tools, please contact Marci Merola, mmerola at ala.org, or Jaclyn Finneke, jfinneke at ala.org.
For questions or support around statistics and research, please contact Denise Davis, dmdavis at ala.org, or Larra Clark at lclark at ala.org.

Macey Morales
Manager, Media Relations
American Library Association 
50 E. Huron 
Chicago, IL 60611
312-280-4393
mmorales at ala.org
I'm on Twitter! http://twitter.com/maceyala 

Check out PIO's  blog:
Visibility @ your library®
http://www.pio.ala.org/visibility

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